Protected: Chris Brogan interviews Joe Sorge

On systemizing an experience:
Hey Joe, I’m just drilling down into the premium content, and I’m so happy I found this interview. I’m smack dab in the middle of trying to wrap my brain around systemizing my service based business. This is EXACTLY what I’m needing to hear. But exactly! I’m thrilled! 

(Ha…I just laughed at myself as I read this..I’m smack dab in the middle of a hairy ball of things all at once – but I’m trying my best to be working ON my business vs spending too much time IN my business as we work towards recovery.) 

So, I KNOW you know what I’m talking about when I ask: how do you get your team of people to produce similar – if not the same – personal experience on clients? (The same experience I strive to create every time I interact with them.) 

One spot where you’ve got me thinking: (cus I don’t want to turn this into an epistle.) 

 I LOVE your ideas around chain restaurants and how dull they seem to be. My company helps adult business professionals develop and perfect their English skills. (Currently, we operate in Mexico City.) My competition ‘chain restaurants’ are many, but perhaps the largest flagship of them all is Berlitz (perhaps you’ve heard of them) – absolutely huge entities. Global giants actually. But one thing I hear about them, and all the ‘chain restaurants’ like em,  ALL THE TIME is how roboty they make their teachers become. And how cold they are, experience wise, for their clients. It’s all about them. It’s their program, not the clients needs that matter most. It’s their model of teaching over an individual teacher’s personality. I HATE this. Hate it with a passion, and I never want my company to even smell like this. Your comments on this matter rock. I’m in the middle of reading through E-Myth and E-Myth for contractors – and was just feeling a bit boxed in by that thought of having to create systems which seemed to iron out the personality of people for the sake of predictability and order. 

Thank you for explaining this concept so well….you just helped me ‘get it’ in the way that best fit for my company. 

I also am thinking much about my own role of influencing my staff and teachers to do things within parameters. (Would that be like a guideline? Not absolute law…just ideas on how to handle situations and rely on how your people interpret those ideas (after spending time with you enough) that they would interpret a bit like: this is what Joe would do…is that what you are thinking? Like trying to rub off on them in ways, while doing heavy work on hiring people with great personalities that maybe fit with you (your own personality??) I don’t know if that question is very clear… is it correct to see this part like mentoring in a way?

Wow…I took notes on this recording, and I’m just sharing a few of the points that hit me….cus again, this is a comment not an epistle. But thanks for this Joe and Chris. Perfect fit for my need right now  - and well worth my membership fee! I hope to see more of this sort of thing! 

Joe: does your ebook speak about these ideas as well?

Have a great day – whatever day it is that you read this.
Aaron